I started working with the Volto Urbano team after they had an initial branding round done by an outside agency. They contracted me to do the production design of their packaging and ongoing art direction for the launch of their brand.
The Logo.
Mark wanted a logo that felt aligned with the luxury of the pen– sleek and high-end. He wanted a symbol but also was interested in a straight logotype, leaving him open to create more luxury goods down the line–outside of pens.
The result was a Logotype that could interchangeably be seen with the "Nibbed A”.
Some other ideas can be seen below.
The Pattern.
Mark really wanted a bold pattern for his brand, an element of fun for the serious nature of the pen. We went through a few rounds before getting to our hero pattern, seen here on the right.
Other pattern work can be seen below.
The Final
Package.
We are still testing where the pattern is shown on the outside of the box, or if it is a surprise and delight on the inner surface. What do you think?