I’m Kayla.

Creative Direction

&

Design

About Me

I’m a Creative Executive and designer with a background spanning fashion, lifestyle, and CPG brands, specializing in brand design, campaign development, and creative direction. I’ve spent the last several years building brands, scaling creative teams, and “perfecting” processes while simultaneously having 47 tabs open, and 18,000 unread personal emails. My work blends strategic thinking with a strong editorial eye — creating identities that feel culturally relevant, emotionally resonant, and built to last beyond trend cycles.

As a mother, I bring a deeply empathetic and people-first approach to leadership (along with a very high tolerance for chaos and strong multitasking skills). I’m passionate about creating collaborative environments where creatives feel supported enough to take risks, grow confidently, and develop their own perspective. I believe the best creative work comes from trust, curiosity, honest communication, and people feeling genuinely seen.

I’m a creative director drawn to building brands that feel culturally aware, visually distinct, and emotionally resonant.

Creative Operations.

Art Direction.

Strategy.

Motion Graphics.

Experiential + Gifting.

Performance Marketing.

Creative Operations. Art Direction. Strategy. Motion Graphics. Experiential + Gifting. Performance Marketing.

Project Glossary

My Focus Areas

  • Blending editorial composition, typography, and art direction, my work is rooted in creating visuals that feel intentional, culturally aware, and emotionally resonant. Whether across digital, motion, print, or content-driven campaigns, I focus on building flexible creative systems that communicate clearly while maintaining a distinct and enduring point of view.

  • Package design is an opportunity to translate brand identity into a physical, visual experience. My work draws from editorial design principles — strong typography, intentional composition, and narrative pacing — to create packaging that feels sophisticated, expressive, and visually enduring.

  • My experience spans editorial shoots with celebrity talent to high-volume e-commerce production, allowing me to move fluidly between concept-driven creative and detail-oriented execution–unmistakably aligned with the brand’s point of view.

Select Clients + Work

  • Brand Campaign
    Product Launch
    Social Content

  • Packaging
    Email Design
    Presentation Design

  • Rebrand Work
    Performance Marketing
    Experiential Design

  • Video Editing
    Presentation Design
    Performancen Marketing

  • Experiential Design
    Rebrand Work
    Web Design