Creators Loft

An evolution of the College Fashionista Clubhouse, we created a Gen Z santuary during NYFW– Creators Loft. The College Fashionista’s Creators Loft was an exclusive oasis for the College Fashionista community to network, learn from industry experts and influencers, interact with their favorite brands, and get inspired to do what they do best — create content. We partnered with kate spade new york, CeraVe, and Tresemmé to build exciting activations and opportunities for our college-aged attendees.

I designed the overall branding and experiences for CeraVe and Tresemmé, the website, and worked with talented designers on my team to create additional digital and print content. We were lucky to have a wonderful presented partner in kate spade, and worked to produce their artist Crystal Huang’s vision for their activation.